The first-generation iPhone was released on June 29, 2007. Apple has released 13 generations of iPhone models, each accompanied by one of the major releases of the iOS operating system. in latest years, Apple has stepped up their design game o compete with their international rivals but much has not been changed in the way iPhone feels and looks to the end user but not much has really been changed!
Apple’s product marketing people have the schedule of features and upgrades for each new iPhone planned out years in advance. The company need to speed up the rate at which it pulls new and cutting-edge features into its products. The Face ID camera system should do a lot more for us than just unlocking the phone and letting us create Animoji. Also, other phone makers are already building cameras and other sensors into the screens of their phones, eliminating the need for a notch. When will Apple do that? Maybe the company’s traditional “fast follower” strategy needs to be revisited; Consumers do not want to wait for the Apple version of a new SAMSUNG feature to arrive a year later— if Apple’s take is far more polished.
Apple has some good ideas on the road map for its 2019 products. The next sea-change upgrade for smartphones in general is the addition of 5G antenna. But Apple won’t make that move until 2020. People who are generally happy with their old iPhones will wait longer to upgrade.